About the Speakers
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Sara heads the Research Team at the Ecommerce Foundation, whose mission it is to foster global digital trade in the hopes of a more peaceful world. Sara’s daily work is in helping small- to medium-sized retailers sell cross-border online, specifically through the creation of ecommerce country and overview reports, hosting webinars, conducting custom research and creating content for multiple stakeholders in the ecommerce world.
In addition to daily life, Sara presents on ecommerce-related topics and research around the world, advises stakeholders in furthering ecommerce domestically and internationally, and advocates for a more uniform methodology of data collection in the ecommerce sector.
E-COMMERCE FORUM AFRICA
Alastair moved to South Africa in 2011 as President of the Institute of Interactive and Direct Marketing, and became the COO of the Direct Marketing Association of Southern Africa in 2012. In December 2014 he was appointed Regional Director Africa for the International Omni Retail Markets Association (IORMA).
In July 2015 he was appointed Director of the Ecommerce Forum of Africa (EFA).
Alastair has written & spoken extensively on marketing issues. He has given expert evidence at the European Commission, the European Parliament, Council of Europe, OEC D and US Federal.
Lydia K. Makau
Lydia has over 15 years experience in implementation, support and management of ERP systems across East Africa ain Trade, Manufacturing, Floriculture, NGOs and automotive industries
She is the Country Manager for Safe.Shop in Kenya, the Global Ecommerce Trustmark which is an initiative of the Ecommerce Foundation to foster global digital Trade.
Lydia is passionate about Africa's growth and development and believe that technology-driven entrepreneurship is key to unlocking Africa's potential.