Theory & Practice in DIY - Intergamma
EcommerceWiki Week 2019 - Amsterdam
Theory & Practice in DIY - Intergammaby Lieke Luttmer
The Do-It-Yourself sector is undergoing massive change as a result of digital trends. Attracting customers to the website is not sufficient, conversion is the name of the game.
Learn how Intergamma as DIY retailer focuses on increasing conversion online and to the store with many practical examples and lessons learned.
Lieke Luttmer is responsible for e-commerce and omnichannel customer experience at Intergamma. Intergamma is the holding company of DIY brands KARWEI and GAMMA, with over 380 stores in the Netherlands and Belgium. Prior to Intergamma Lieke worked for ING and Albert Heijn in digital and e-commerce. She holds an MBA from INSEAD.
07/17/2019 09:30 (Europe/Amsterdam)
Central Meeting Hall