EcommerceWiki Week 2019 - Amsterdam

Theory & Practice in DIY - Intergamma

by Lieke Luttmer

The Do-It-Yourself sector is undergoing massive change as a result of digital trends. Attracting customers to the website is not sufficient, conversion is the name of the game.

Learn how Intergamma as DIY retailer focuses on increasing conversion online and to the store with many practical examples and lessons learned.

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Lieke Luttmer

Lieke Luttmer is responsible for e-commerce and omnichannel customer experience at Intergamma. Intergamma is the holding company of DIY brands KARWEI and GAMMA, with over 380 stores in the Netherlands and Belgium. Prior to Intergamma Lieke worked for ING and Albert Heijn in digital and e-commerce. She holds an MBA from INSEAD.

Practical Info

07/17/2019 09:30 (Europe/Amsterdam)
30 minutes
Central Meeting Hall