EcommerceWiki Week 2019 - Amsterdam

Sell more with Optimized data feeds - DataFeedWatch

by Jacques van der Wilt

Advertising products on Google Shopping, Facebook, Amazon or any other channel, is based on the data that you provide. The Feed is the Foundation of every campaign. Optimizing data feeds is not just to fix data errors and meet the requirements that every channel has; it is also a unique opportunity to increase the RoI of your campaigns by creating better titles, custom labels, categories and much more. In this short presentation, Jacques will show you how easy it is to Sell more with Optimized data feeds.  

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About the Speaker

Jacques van der Wilt

Jacques van der Wilt is an eCommerce industry leader specialized in online marketing. He has worked in online media since the early 90’s. He has held leadership positions in the US and several European countries. In 2003 he started his first venture and founded several tech start-ups after that. He is also a mentor at accelerator Startupboothcamp. In 2013 he created DataFeedWatch, a venture-backed start up with offices in Silicon Valley (US), Amsterdam (NL) and Krakow (PL). DataFeedWatch enables web shops to optimize their product data feeds and their campaign performance for 1,000+ shopping channels in 50+ countries. 

Practical Info

Date
07/16/2019 14:30 (Europe/Amsterdam)
Duration
1 hour
Location
Performance Marketing