Personalization: persona vs. person - SPARQUE
EcommerceWiki Week 2019 - Amsterdam
Personalization: persona vs. person - SPARQUEby Chi Shing Chang
Several techniques exist to enable personalization on webshops. Each has its own advantages and pitfalls. In this session we identify which situations favor which approach and how to combine several techniques to avoid the pitfalls that would accompany each any individual technique. We discuss personalization cases and learn how the companies personalized search results and recommendations and what lessons they have in common.
About the Speaker
Chi Shing Chang
I am co-founder of SPARQUE; a technology scale-up specialized in AI-driven commerce. The SPARQUE engine provides solutions for webshops that are context aware and personalized: on-site search, merchandizing, recommendations and navigation. Our customers build or fine-tune the algorithms that provide the most relevant results for their customers. Before SPARQUE, I worked with Deli Maatschappij, Shell, Orange and McKinsey.
07/17/2019 11:30 (Europe/Amsterdam)
AI & Personalization