EcommerceWiki Week 2019 - Amsterdam

Online Optimization in a B2B-eCommerce setting - SyCommerce

by Jerry van Leeuwen

Your organization as a decisions support system

Organizations in B2B-industry are very used to plan large investments in technology and automation, but after such an investment they expect a stable period for some time. A “standstill”, you could say. In eCommerce there is no possibility to have these standstills. Continuous optimization is a necessity. In this session, a model that organizations can use to support online optimization as a continuous process will be presented.

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About the Speaker

Jerry van Leeuwen

Digital Strategy consultant B2B, researcher and owner of SYcommerce in the area of Digital Commerce, eBusiness & eCommerce. Specialized in Customer Experience and Customer Journeys in the area of B2B.

Main focus: strategic consultancy in the B2B-area, supporting eCommerce platform and eCommerce implementation partner choices (RFI's, RFP's and RFQs). Helping organizations organizing and optimizing Digital Commerce or optimizing their online presence with knowledge and the right structure.

Also owner of Lecturer eBusiness and Interactive Marketing at the faculty of Economics and Business Administration of the Vrije Universiteit Amsterdam. Former Lecturer Supply Chain Operations at the faculty of Economics and Business Administration of the Rijksuniversiteit Groningen.

Practical Info

07/17/2019 11:30 (Europe/Amsterdam)
1 hour
UX & Optimization