Marketplaces 101 - HVA
EcommerceWiki Week 2019 - Amsterdam
Marketplaces 101 - HVAby Selmar Meents
Marketplaces are becoming an increasingly important channel for many organizations. This session will introduce various types of marketplaces and related trends, before focusing on B2C marketplaces and discussing how sales on these platforms can be increased via building trust.
Selmar Meents holds a position as Associate Professor of E-Commerce at the Amsterdam School of International Business (AMSIB) of the Hogeschool van Amsterdam. He received his Ph.D. in e-commerce from the VU University Amsterdam. Much of his research has focused on marketplaces and especially on the role of trust and risk on these platforms. Selmar’s research findings have been presented at several leading international conferences, and have been published in multiple high-ranking scientific journals.
07/16/2019 10:30 (Europe/Amsterdam)