EcommerceWiki Week 2019 - Amsterdam

How to optimize your application or marketing campaign with user experience design and gamification - UX Academy

by Anne Vroegop

In this session Anne will show some inspiration of web-based user centered gamification examples. She will explain you where are the gamification potentials hidden in your app, site or campaign. And how to optimize it with the best user experience design?

We will work with a gamification framework to add 12 game principles into a customer journey, to optimize your marketing campaigns.

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About the Speaker

Anne Vroegop

With more than 15 years of industry experience, Anne combines a mix of holistic UX leadership expertise with Concepting and Art Direction skills. She often uses web game principles to stimulate immersive interactions between commercial brands and customers. Her specialties: Web gamification, UX, Concepting, Interaction Design, Engagement, Mobile apps, User Participation.

Practical Info

07/18/2019 11:30 (Europe/Amsterdam)
1 hour
Customer Intimacy