Growth Hacking - Power Session
EcommerceWiki Week 2019 - Amsterdam
Growth Hacking - Power Sessionby Roeland Doherty
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I'll run you through some of the latest stories, learnings and tricks we've learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.
Roeland Doherty helps people implement the tools, tactics, process and mindset of growth hacking at Growth Tribe. He is also an enthusiastic public speaker and a notoriously pedantic copywriter. He loves good UX design, properly optimised landing pages and creative, risky ad campaigns. His academic background in the philosophy of technology and his appreciation for good science fiction mean that he’s fascinated by the digital age we live in.
07/18/2019 11:30 (Europe/Amsterdam)