EcommerceWiki Week 2019 - Amsterdam

Dynamic Pricing in Ecommerce - Commercieel Verbeteren

by Johan Maessen

Pricing is the most important profit lever. However, often the pricing lever is not optimized yet within companies. Before addressing the topic of Dynamic Pricing during the session, understanding of the impact of the pricing lever is provided. Subsequently, Dynamic Pricing is discussed. Dynamic Pricing enables companies to be more responsive on the price lever.

During the session the following topics will be touched upon:

1. What is Dynamic Pricing and is it suitable for your Ecommerce company?

2. How do I get started; what do I need?

3. Do’s and don’ts of Dynamic Pricing in Ecommerce

4. Example cases

5. Discussion on best practices

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About the Speaker

Johan Maessen

Johan is currently owner and commercial booster at ‘Commercieel Verbeteren’. It is his passion, to spread the importance, working and impact of pricing throughout the business world. To give substance to his passion, he is a regular speaker within the pricing domain.

In addition, he gets energy from working directly with customers, developing and implementing pricing improvements. Recently, he developed a pricing strategy, for a Dutch Ecommerce player, which is implemented by using Dynamic Pricing SoftwareJohan evolved his pricing knowledge during his work at Simon-Kucher & Partnersconsidered world leader in pricing consulting. However, his interest for commercial improvements already started earlier in his career at Nationale-Nederlanden. Here he developed his sales & account management skills.

Johan holds a MSc degree in Economics from Tilburg UniversityFor more information visit his website: or contact him directly on johan.maessen@commercieelverbeteren,nl.

Practical Info

07/17/2019 14:30 (Europe/Amsterdam)
1 hour
Product & Master Data