EcommerceWiki Week 2019 - Amsterdam

Does your customer create the journey or do you create the journey for your customer? - Dollar Shave Club

by Jeroen Janssen

From talking about consumers, to name them customers. Let’s talk about humans. How a 6000$ video disrupted a 3$ billion industry after 100 years. #Dollarshaveclub

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About the Speaker

Jeroen Janssen

Jeroen (31) started at an early age creating digital experiences through websites, ecommerce and social strategies. Through his own business working for clients like Paul Smith en MUJI. After working several years as a physical retail-manager and a digital/ crm strategy consultant at Capgemini Invent he was ready to blaze the trails of what we call omnichannel today. He’s an international oriented (+8 years experience) Customer Experience architect with a strong focus on service innovation. He worked for Jumbo and most recently for Unilever’s - Dollar Shave Club as Director Member Experience.

Practical Info

07/18/2019 14:30 (Europe/Amsterdam)
1 hour
Customer Intimacy