EcommerceWiki Week 2019 - Amsterdam

Cross-Border Strategy & Success - Vrije Universiteit Amsterdam

by Sjoukje Goldman

In her presentation Sjoukje Goldman will demonstrate how the localization of marketing strategies leads to success in the context of cross-border e-commerce.

Odoo image and text block

About the Speaker

Sjoukje Goldman

Sjoukje Goldman shares practical insights from 31 European countries, complements these with insights from her PhD research and with insights from the case Under Armour based on student research.

Practical Info

Date
07/18/2019 14:30 (Europe/Amsterdam)
Duration
1 hour
Location
Cross-Border