Create loyalty: The peak-end experience
EcommerceWiki Week 2019 - Amsterdam
Create loyalty: The peak-end experienceby Jan Wijn
We have optimized almost every aspect of the online customer journey. We have done A/B tests for each and every step in the consumer buying process. People answering our surveys on the site are super enthusiastic. But still: reviews on Trustpilot are not that good and consumers are not coming back as much as we would want. Jan Wijn will guide you through optimizing the real end of the customer journey, so consumers keep coming back for more.
Jan has broad experience in Logistics, but more importantly, in listening to consumers. As Manager of the marketing department of Vereniging Eigen Huis, he learned that consumers are as loyal to you, as you are to them. Are you taking shortcuts, or are you really trying to create an awesome experience? Consumers know the difference. With Trunkrs he helps webshops to create the best possible peak-end experience with fast, flexible and friendly delivery services. Learn more about the Peak-end rule and how it applies to the online customer journey in this session.
07/17/2019 10:30 (Europe/Amsterdam)