Brand Analytics in a digital world - Validators
EcommerceWiki Week 2019 - Amsterdam
Brand Analytics in a digital world - Validatorsby Martin Leeflang
You are busy building your brand in the current digital world. Like other marketers, you usually focus on conversion and attribution. Sometimes you forget to measure the effects of your brand on this conversion and attribution. But, how do you get started with your Brand Matrix? In other words: how do you stay ahead of the Brand Game? Martin Leeflang shares his need to know insights.
About the Speaker
Martin Leeflang is CEO and founder of market research company Validators (2009). Martin and his team measure the effectiveness of marketing campaigns, with innovative research tools as explicit and implicit communications analytics, actual behavior measurement and big data.
07/18/2019 11:30 (Europe/Amsterdam)
Data & Analytics