EcommerceWiki Week 2019 - Amsterdam

Becoming converSENsational - How to create a remarkable voice experience? - Greenhouse Group

by Rik Clout

Conversational interfaces and voice assistants in particular are experiencing rapid global growth and the Netherlands is adopting the Google Home smart speaker faster than any other country in the world.

Brands are jumping on this trend and rapidly release Actions.

If you take a closer look, you'll notice the vast majority of these Actions offer a poor experience with little to no brand recognition and negligible impact.

In this session you will learn what it takes to develop an effective voice user experience and how to make sure you drive results.

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About the Speaker

Rik Clout

Rik Clout is commercial lead at Greenhouse_Conversational, part of GroupM / WPP, transforming brands into winning conversational companies that outperform in the 1:1 relationship with consumers, by delivering best-in-class conversational solutions for voice assistants.

Over the past 6 years, Rik gained experience managing teams of experts at digital marketing agencies, working for the largest advertisers in both the Netherlands and Australia.

In Nov '18 he decided to move back from Melbourne to Eindhoven to help grow the Conversational business of Greenhouse.

Practical Info

Date
07/16/2019 10:30 (Europe/Amsterdam)
Duration
1 hour
Location
Voice