EcommerceWiki Week 2019 - Amsterdam

07/16/2019 09:30 to 07/18/2019 17:00 (Europe/Amsterdam)

Amsterdam, Netherlands

How to build a brand as a pure player - fonQ

  • Jeremiah Albinus
  • 07/16/2019 09:30
  • Central Meeting Hall

*Fonq * is one of the largest *online home* & *living retailers* of the Netherlands. The company is also active in *Belgium * and *Germany * and several other *E* *uropean countries* . *Jeremiah Albinus* , Chief Marketing Officer of fonQ has transformed the company from a SEO focused company to an *A-brand* . Its aim is to *inspire * and * help consumers improve* their *home experience* . During his keynote presentation he will demonstrate how fonQ built its reputation using *cross-...

Mobile as the new Storefront - Facebook

  • Wouter van den Berg
  • 07/16/2019 10:00
  • Central Meeting Hall

Voice Workshop - Bluebird Day

  • Wim La Haye
  • 07/16/2019 10:30
  • Voice

Conversational Marketing

  • Tjibbe Renkema
  • 07/16/2019 10:30
  • Voice

Next level PPC: Going beyond a ROAS goal

  • Alex van de Pol
  • 07/16/2019 10:30
  • SEO/SEA

The online branding - The Post

  • Carlijn Postma
  • 07/16/2019 10:30
  • Digital Branding

You probably know that *stories * can be used to explain things or to *add emotion* to brands… but did you know that the most used *storytelling model* : the *hero's journey* by Joseph Campbell, is also a very effective model to get to know your audience before you start creating content? I've been developing, testing and at this point proving through several cases that *this journey is exactly the same journey your audience is taking* . And there are a lot more things we can learn from...

How to successfully sell on Marketplaces - WE Fashion

  • Patrick Dicker
  • 07/16/2019 10:30
  • Marketplaces

I got 99 problems but Amazon/Bol.com ain't one - NEWCRAFT

  • Emile Valkestijn
  • 07/16/2019 11:30
  • Marketplaces

solving your top 5 marketplace challenges in 1 hour* Marketplaces like *bol.com * and *Amazon * are becoming more and more *dominant * in the *retail landscape* . Playing an important role in the whole *customer journey* . From awareness to purchase. But still many organizations face all *different challenges * when encountered with marketplaces. *From internal challenges* (IT, wholesale, channel conflict, lack of capabilities) *to operational challenges * (SEO, advertising, data). ...

Testing and Monitoring Google's latest additions to the Google Ads Platform

  • Nils Rooijmans
  • 07/16/2019 11:30
  • SEO/SEA

Google is pushing its *AI * and *Machine Learning* *solutions * upon its advertisers, reducing the amount of control for Advertisers and eCommerce experts. The *results * of these new features *vary widely* and *may cause negative hits on your ROI* . In my presentation i will share my methodology to *test * and *monitor * the *latest features* for eCommerce in the Google Ads platform. These will allow you to *mitigate some of the risks and regain control* . ...

Brand driven Business and Experience - Think+Do

  • Albert Gast
  • 07/16/2019 11:30
  • Digital Branding

This presentation will be about how *branding * can help you *sharpen your business scope* , a nd how to translate this in a *unique and consistent experience* for stakeholders, employees and customers. This presentation will be a *mix of theory and practical cases* based on Albert's long experience as a consultant. None [1] About the Speaker ** [1] https://www.ecommercefoundation.org/event/ecommercewiki-week-2019-amsterdam-2019-07-15-2019-07-18-2/register ...

Mobile Commerce - YOC

  • Marcel Udo
  • 07/16/2019 11:30
  • Performance Market.

How to embed Influencers in your overall strategy

  • Tjibbe Renkema
  • 07/16/2019 12:30
  • Digital Branding

5 steps to a successful social media strategy

  • Kim Swagemakers
  • 07/16/2019 12:30
  • Social Media

What good are your thousands of likes, shares and followers if they aren’t resulting in meaningful engagement or sales? No matter what you’re selling, *your social media strategy should be * *data-driven* . And is obviously *centered around content.* In an era of a content shock and where *46% of consumers will unfollow a brand that’s overly promotional* and irrelevant. Meaning every choice, network, campaign, post, reply, like and comment should serve a purpose. *Being relevant* concerns...

How to survive the global marketplaces? - ING

  • Dirk Mulder
  • 07/16/2019 12:30
  • Marketplaces

Instagram Story School - Facebook

  • Stefanie Graemer-Clarke
  • 07/16/2019 14:30
  • Voice

Instagram Story School - Facebook

  • Jeroen Panjer
  • 07/16/2019 14:30
  • Voice

Marketplaces - Vrumona

  • Sebastian van Eeden
  • 07/16/2019 14:30
  • Marketplaces

Sell more with Optimized data feeds

  • Jacques van der Wilt
  • 07/16/2019 14:30
  • Performance Market.

*Advertising products* on Google Shopping, Facebook, Amazon or any other channel, *is based on the data* that you provide. The * Feed* is the *Foundation of every campaign* . *Optimizing data fee* * ds is * not just to fix data errors and meet the requirements that every channel has ; it is also * a unique opportunity to increase the RoI of your campaigns* by creating better titles, custom labels, categories and much more. In this short presentation, *Jacques will show you how easy ...

Marketplaces, curse or cure?

  • Jesse Weltevreden
  • 07/16/2019 15:30
  • Marketplaces

*Marketplaces * are double edge sword. We all know *you have to be there in order to reach consumers * as they grow faster than the market and depending on the country have a market share of 10 (Netherlands) – 85% (China). *However, they are not your friend* . If you sell well *they copy you* , *replace you* and if not they * squeeze you* with increasing commissions, advertising fees, and delivery demands. How can you use Marketplaces to * expand* but still *make a living* ? ...

Theory & Practice in DIY - Intergamma

  • Lieke Luttmer
  • 07/17/2019 10:00
  • Central Meeting Hall

Artificial Intelligence - Shopify

  • Amanda Marochko
  • 07/17/2019 10:30
  • Digital Branding

What's happening in online payments? - Payments Advisory Group

  • Paul Alfing
  • 07/17/2019 10:30
  • Payment

Paul Alfing will discuss the *key developments* in *payments* . Which *new technologies* are introduced? Which * new players* are entering the market? What are the *opportunities and threats of the PSD2 * and Instant Payment regulations, and much, much more. ...

Omnichannel Architecture (Part 1) - Magnus

  • Axel Groothuis
  • 07/17/2019 10:30
  • IT & Development

During this session we will define *what omnichannel stands for* by using *examples from today’s retail* . From thereof *we discuss the impact on the IT-landscape* . We will share the omnichannel architecture concept and the * most important design principles.* We will translate this into * practical solution directions * and leave room for *Q&A* and *other interaction* . ...

Fact-based design - mbstudio

  • Meike Mak
  • 07/17/2019 10:30
  • UX & Optimization

*How to design products and services that work for your users.* Meike will explain the *benefits * of *fact-based design* : why you should study the needs of the people that are going to use your product or service. She will introduce *UX research methods* and techniques that enable you to uncover those needs. In addition she will talk about what works and what doesn't work in UX research. ...

Workshop MDM from vision to execution

  • Stephanie Roessler
  • 07/17/2019 10:30
  • Master Data

Using AI in a operational PIM system - Parsionate

  • Arnold Nienhuis
  • 07/17/2019 11:30
  • Master Data

More results from mobile and tablets visitors - Conversion Review

  • Theo van der Zee
  • 07/17/2019 11:30
  • Mobile

An in-depth look into *making more visitors on mobile/tablet convert* . What should you pay *special attention* to? Should you use a *special mobile version* of the website or a *responsive* one? How important is loading time? Theo will go through all of these questions during his presentation. ...

Online Personalization and the customer journey in a B2B-eCommerce setting - SyCommerce

  • Jerry van Leeuwen
  • 07/17/2019 11:30
  • Personalization

A challenge in the wholesale industry* The way organizations deal with *online personalization* and the *customer journey * in a B2B-eCommerce setting should *differ considerably* * *from the way organizations deal with this topics in a B2C-setting. The *mixture of online and offline customer processes* is already a *challenge * in B2C-organizations but in B2B-organizations it is *even more challenging* . The role of “ *old school* ” account management, the *complexity of* *buying ...

Going omni-channel, omni-country: how payments support your success in expansion - Computop

  • Henning Brandt
  • 07/17/2019 11:30
  • Payment

Merchants who want to *sell into neighboring countries* * *– or further out to China, for example – need to regard a *few things* . There can be *legal restrictions* such as *PSD2 * in Europe or payments preferences like the *omni-present mobile payments* in the Far East. Henning Brandt will *showcase several merchant best-practices* with *retailers from different industries* , and will *look deeper into how merchants meet the expectations of a global audience* . ...

Online Optimization in a B2B-eCommerce setting - SyCommerce

  • Jerry van Leeuwen
  • 07/17/2019 11:30
  • UX & Optimization

Your organization as a decisions support system* Organizations in *B2B-industry* are very used to plan *large investments* in *technology * and *automation* , but after such an investment they expect a stable period for some time. A “ *standstill* ”, you could say. In eCommerce there is no possibility to have these standstills. *Continuous optimization is a necessity. * In this session, a model that organizations can use to *support online optimization* *as a continuous process* wil...

Omnichannel Architecture (Part 2) - Magnus

  • Axel Groothuis
  • 07/17/2019 11:30
  • IT & Development

A Great Headline** A good subtitle* During this session we will define *what omnichannel stands for * by using examples from *today’s retail* . From thereof we discuss the * impact on the IT-landscape* . We will share the *omnichannel architecture concept * and the most important design principles. We will translate this into *practical solution directions* and leave room for *Q&A* and *other interaction* . ...

Personalization: persona vs. person

  • Chi Shing Chang
  • 07/17/2019 12:30
  • Personalization

The future of last mile logistics - HVA

  • Walter Ploos van Amstel
  • 07/17/2019 12:30
  • Delivery

An increase in e-commerce in *B2B* , *B2C* and * C2C * markets has given rise to a *greater number of challenges* around urban freight: increasing use of public space, pollution levels, noise, road congestion and safety. E-commerce results in *more* , *smaller* , and * time critical deliveries* in cities. It’s clear that there is a need for *improving urban freight* . What are the *10 most important trends in last mile delivery* ? *What innovations are necessary* ? ...

“Do we sell what we buy?” or “Do we buy what we sell?” - Soroban Retail

  • Fieke Steenhoek
  • 07/17/2019 14:30
  • Mobile

During this 45-minute seminar Fieke van Iterson - Steenhoek will take you on board to find out what the answer is to this question. Together we will discuss *how to plan your sales* , *markdown * and intake to have the most optimum stock to create the *best cash flow* over the months. ...

Live website reviews - Conversion Review

  • Theo van der Zee
  • 07/17/2019 14:30
  • UX & Optimization

An interactive session where I'll be reviewing websites of some of the visitors in the room. This will give each of the visitors * actionable and practical insights * into *what options are available for improving their website* , and what *CRO* 'is all about'. ...

Dynamic Pricing in Ecommerce

  • Johan Maessen
  • 07/17/2019 15:30
  • Personalization

*Pricing * is the *most important profit lever* . However, often the pricing lever is not optimized yet within companies. Before addressing the topic of *Dynamic Pricing* during the session, understanding of the impact of the pricing lever is provided. Subsequently, Dynamic Pricing is discussed. * Dynamic Pricing enables companies to be more responsive on the price lever* . During the session the following topics will be touched upon: 1. *What is Dynamic Pricing* and *is it suitable for ...

Making customer service part of your DNA - New Tailor

  • Roel Wolbrink
  • 07/18/2019 10:00
  • Central Meeting Hall

Roel Wolbrink, *CEO of New Tailor* shares his vision on how to get repeat customers. He agonizes against the strong focus on IT and hypersonalisation. Customer service *is the key* to keep getting customers back and great customer services has to be an integral part of your entire organization. ...

How to build trust - Ecommerce Foundation

  • Jorij Abraham
  • 07/18/2019 10:30
  • Security & Trust

The global ecommerce market & beyond - Ecommerce Foundation

  • Sara Lone
  • 07/18/2019 10:30
  • Cross-Border

Using data to provide information - HVA

  • Walter Ploos van Amstel
  • 07/18/2019 10:30
  • Data & Analytics

An ecommerce marketplace in 3 months! Mission impossible or is there a recipe for success?!

  • Geert Chielens
  • 07/18/2019 10:30
  • Growth Hacking

*Airports * like any other businesses *have changed radically* over the past decade, attempting to cater for relevant (digital) customer experiences. Companies are forced to *rethink* their *entire way of working* , to ensure both acceleration in terms of digital innovation combined with a guaranteed fast go-to market. Practically, Brussels Airport had to *build and deliver * *an ecommerce marketplace within 3 months* to ensure Brussels Airport’s relevance as a digital host to the prese...

Becoming GDPR compliant - University of Maastricht

  • Hans Leemans
  • 07/18/2019 12:30
  • Security & Trust

A Great Headline** A good subtitle* Many organization started their *GDPR * project to be compliant May 25th 2018. Lot of them are still working on that project and have great difficulties of getting the processing activities change to make them GDPR based. The rest of the organization believed that they could rest after they finalized the * readiness assessment* . But this is perhaps *one of the largest misunderstandings in GDPR* business. GDPR compliant is just the start. *Adopting all o...

Brand Analytic in a digital world - Validators

  • Martin Leeflang
  • 07/18/2019 12:30
  • Data & Analytics

Does your customer create the journey or do you create the journey for your customer? - Dollar Shave Club

  • Jeroen Janssen
  • 07/18/2019 14:30
  • Subscriptions

From *talking about consumers* , to name them customers. *Let’s talk about humans* . How a 6000$ video disrupted *a 3$ billion industry* after 100 years. # *Dollarshaveclub* ...

The Avocado Show

  • Ron Simpson
  • 07/18/2019 15:30
  • Central Meeting Hall

When 2 friends accidentally founded *the first avocado franchise on the planet* , they turned a tiny 45-seat restaurant in Amsterdam into a global lifestyle brand within a year. Their *concept * went *viral * like a celebrity sextape, racking up hundreds of millions of views, 100k+ fans online and a multi million dollar investment by the Bill Gates of avocados herself. *Trust us this story is one for the books and for the stages* . Was it the fans camping outside the door before the openin...

Digital Maturity: define your roadmap

Your organization is in the middle of a transformation. Ambitious strategies outline how you will battle the threat of disruptors. Truth is that many of those plans require a solid data foundation. However, this is exactly where many companies are struggeling. Jente will share a testen and proven framework for mapping your Digital Analytics Maturity. This framework helps to get an overview of your organization’s strengths and weaknesses and reveals the gap between ambitions and reality. It’s a g...

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