Discover China

02-07 June 2019


From June 2 to June 7, the Ecommerce Foundation organizes it's 8th Study Trip.  This year's Study Trip will guide us through different destinations in China .

We will visit Game-Changing Startups, Venture Capitalists, Stores likeAlibaba's Hema the Asian HQ of Nike in Shanghai and Chinese dragons in Ecommerce, such as Tencent/WeChat and the Alibaba Group.
Stay tuned for the full agenda!


June 2: Arrival in Hong Kong Cordis Hotel - Retail Tour & Dinner with a Hong Kong view!
June 3: Workshop - Everything you need to know about influencer marketing in China
June 4:
 Travelling to Shenzhen, visiting China's largest Tech Company Tencent
June 5:  Flight to Shanghai, Visiting Alibaba's HEMA Retail concept & Presentation at HEMA HQ 
June 6:  High-Speed Train to Hangzhou, visit Alibaba Campus Tour & Presentations
June 7:  Nike HQ Shanghai, Discovering Chinese Retail & Shopping Markets


Participation is for C-level executives working in the retail industry. This study trip is all-inclusive and consists out of the following services:

  • International and local flights 
  • Eight nights stay in 4* or 5* hotels
  • Breakfast, lunch, and dinners included throughout the entire trip 
  • Special events & valuable networking opportunities

The price for participants is  € 8.950,-  (excluding VAT).


  • This trip includes economy class tickets, hotel, transportation costs, events and all meals. 
  • The cancellation conditions of GI Travel / ANVR are applied to the trip.  Full refund of cancellation is only available with previous notice of 2 months before departure.
  • The SGR and Calamity Fund trips are not applicable on this trip.
  • The technical part of this trip will be provided by GI Travel. For any special requests (business class, earlier / later departure) you can contact GI Travel directly via


Study Trip Reference

Overall the study trips are rated with an average of 8.6 on a scale of 10.    Here are a few participants that have shared their experience: 

Paul Nijhof

Former Ceo WehKamp

Inspiring and confronting: taken away in the 'fast lane."


Marcel Neomagnus

cfo Sundio group

"Very inspiring. I discovered new tech and business opportunities."   

Jan-Peter Cruiming


Great program, great city, great companies, great group."


Johan van de Neste

cco inshared

Great experience. I gained new insights, was given practical examples build upon a superb network of frontier innovators."