Discover China

The search for innovation

From ​September 9 to September 14, Shopping Tomorrow and the EcommerceFoundation organize their 7th Study Trip, under the auspices of This year's Study Trip will guide us through different destinations in China.

We will visit Tech & Marketing Startups, Venture Capitalists, Stores like Alibaba's Hema and Chinese Dragons in Ecommerce, such as Tencent/WeChat and the Alibaba Group.

HIGHLIGHTS AGENDA                    

Sept 8     Departure Schiphol Amsterdam > Hong Kong

Sept 9     Hong Kong Shopping Mall Experience & Welcome Presentation

Sept 10    Visiting JD's Times Square in their Causeway Bay office in Hong Kong

Sept 11    Visiting Tencent in Shenzhen (work in progress)

Sept 12    Shanghai company tour led by Roland Palmer, CEO Alibaba Group Netherlands 

                Visiting Nike Asia HQ in Shanghai

                China meets Holland Meet Up Dinner, under the auspices of the Dutch Consulate in Shanghai 

Sept 13    Visiting Alibaba led by Roland Palmer & Bonte Avond in Hangzhou

Sept 14    Company Visits Tmall & Ali Pay in Hangzhou

Sept 14    Flight back to Amsterdam 


Participation is for C-level executives working in the retail industry. This study trip is all-inclusive and consists out of the following services:

  • International and local flights 

  • Six nights stay in 4* or 5* hotels

  • Breakfast, lunch, and dinners included throughout the entire trip 

  • Special events & valuable networking opportunities

The price for retailers is  € 7.950,-   (excluding VAT).

The price for business partners is  € 8.950,-  (excluding VAT)

The study trip has a maximum of 45 participants, only a few spots left! For business partners (non-retailers), acceptance under balloting is applicable. 


This trip includes economy class tickets, hotel, transportation costs, events and all meals. 

The cancellation conditions of GI Travel / ANVR are applied to the trip.  Full refund of cancellation is only available with previous notice of 2 months before departure

The SGR and Calamity Fund trips are not applicable on this trip.

The technical part of this trip will be provided by GI Travel. For any special requests (business class, earlier / later departure) you can contact GI Travel directly via ​ 

Highlights of the Study Trip 2018


Overall the study trips are rated with an average of 8.6 on a scale of 10
Here are a few participants that have shared their experience. 

Paul Nijhof

Former Ceo WehKamp

Inspiring and confronting: taken away in the 'fast lane."


Marcel Neomagnus

cfo Sundio group

"Very inspiring. I discovered new tech and business opportunities."   

Jan-Peter Cruiming


Great program, great city, great companies, great group."


Johan van de Neste

cco inshared

Great experience. I gained new insights, was given practical examples build upon a superb network of frontier innovators."