Press Release: Ecommerce Foundation acquires Scamadviser

The world's leading authority in Scam exposure.

October 25, 2018 – Amsterdam


Today Ecommerce Foundation officially announces the acquisition of the British website, Scamadviser. With the acquisition and integration of the Scamadviser technology, Ecommerce Foundation will further strengthen its global ecommerce trustmark solution by instilling trust in consumers buying online and, ultimately, fostering more global digital trade.


Scamadviser is a popular platform for consumers, with over 24 million users per year regularly consulting its service. Since its launch in 2012, Scamadviser has performed more than 185 million automated trust checks and detected nearly 2 million fraudulent websites.

Scamadviser uses a unique A.I. algorithm with a self-improving formula that covers over 40 technical checks to assess the possibility of an online shop being a scam.

By integrating Scamadviser, Safe.Shop is the only trustmark using an automated “Trust Score” as part of the overall certification.


Safe.Shop’s Trust Score badge powered by Scamadviser. The score can vary between 0% (big chance of scam) and 100% (no signs of scam detected).



Jorij Abraham, Managing Director of Ecommerce Foundation had this to say on the acquisition: 

“Acquiring Scamadviser was a logical choice after we launched our rapidly growing global trustmark, Safe.Shop in October 2017. It gives consumers an instant numerical indication on whether or not an online store seems trustworthy. Furthermore, both consumers and website owners can understand how the Trust Score is calculated and what trust factors it is based upon. Over the coming months, our Research Department will focus on further improving Scamadviser’s algorithm and making it more intelligible for both consumers and online stores.”


About Ecommerce Foundation 

Ecommerce Foundation is an independent organization working with NGO’s, ecommerce associations worldwide and other ecommerce institutions with the core mission of fostering global digital trade. Ecommerce Foundation achieves its main mission by offering different services with the help of her supporting pillars which are:


  • National Ecommerce Reports; ecommerce reports covering 50+ countries, measuring indicators surrounding B2C ecommerce and B2C cross-border selling;

  • Ecommerce Knowledge-Sharing Events; providing inspiration and an in-depth understanding of new (e)commerce technologies on a global scale;

  • EcommerceWiki; the global digital handbook for the ecommerce community;

  • Safe.Shop; the global ecommerce trustmark encouraging cross border trade;

  • Scamadviser; helping online shoppers make well-informed decisions before buying online;



About Scamadviser

Scamadviser was founded in 2012 and has the mission to help online shoppers make a well-informed decision before buying online.

Scamadviser gives consumers independent third-party information, “user intelligence related data”, in the form of the Trust Rating and a Safety Summary.
The data is collected by a unique self-improving A.I. formula, which performs over 40 technical checks to base the Trust Score on.


Press contact Ecommerce Foundation

Jorij Abraham

General Manager

Cell: +31 6 52840039



Marketing contact

Margherita Anichini


Cell: +316 48456282



Ecommerce Foundation 
Twitter: @eComFound



For your convenience, please find the complete press release and official logos at this link:

Please don’t hesitate to reach out, for any additional information.