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Zooming in on Ecommerce - U.S.A.
Strategic Marketing and Online Fraud - March 8

In this webinar, Research Coordinator Sara Lone of the Ecommerce Foundation will zoom in on the facts and figures from the 2017 USA Ecommerce Report with two well-known experts in the fields of strategic marketing and e-commerce fraud.

The webinar will highlight key topics that were covered in the report and will contain an in-depth discussion about the facts, logistics, and common practices that make the U.S. e-commerce market unique. 

  • Best practices for e-commerce startups - how to not fail
  • Tips on how to get out of the [e-commerce] dumpster
  • How important is cybersecurity? 
  • How to brand your webshop  through strategic content marketing                                                            

  • Where: Behind your desk (anywhere, everywhere)
  • When:  March, 8 --  15:00  CET  
  • Duration: 45 minutes
  • Language: English 

Be sure to read the report in advance and come prepared with your questions!


About the Speakers

Sara Lone 
Mike Mallazzo
DJ Murphy
  As Research Coordinator, Sara oversees the Ecommerce Foundation Research Team in creating country reports, custom research and webinars, while also fulfilling the role of lead analyst for all research-related projects and content creation.

Mike Mallazzo is the senior manager of brand, content and communications at Dynamic Yield, the leading provider of personalization technology. His writing on the future of commerce, media and technology has appeared in Quartz, Entrepreneur, Forbes, The Next Web, MediaPost and the Chicago Tribune. He is an alumnus of two failed startups, LinkedIn and Northwestern University, where he once crawled into a dumpster in the name of journalism.

As editor-in-chief of, D.J. Murphy has day-to-day control of the editorial content on the Website and serves as the publication’s main reporter and writer. He brings more than 15 years of media and corporate experience to the company.