Online and omnichannel selling companies have great difficulties keeping pace with the rapid rise of e-commerce. Companies often make the same online mistakes that other companies already made. Practical knowledge and know-how is available on the Internet but the information is fragmented and often shallow, lacking real insights and depth. The pressure on online selling companies is further increased by the continuous introduction of new technologies on a global level.
Our mission is to facilitate the development of practical knowledge, insights and learnings for which individual institutions, associations and B2C selling companies do not have the (financial) resources and/or capabilities. By combining collective goals and efforts, the Ecommerce Foundation is able to realize research, reports, benchmarks and studies that could not have been realized on an individual basis.
The Foundation is developing and offering several research services such as the Ecommerce Benchmark, the EcommerceWiki and the B2C Ecommerce Reports.